The real cost
You know what your site should cost you? Nothing.
It's totally erroneous to even consider that your site has a "cost" at all. If you approach the project correctly, and integrate the site smoothly into your business strategy, it's an investment. A number of my clients have recouped the financial outlay, with change, within weeks—even days—of launch. Not a bad ROI. Of course, they had to do some work in order to raise the invoices, but that extra business came about because they had a site to introduce them to new prospects, and to promote themselves to existing customers.
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